Roswell, GA—Duff Swain, president of Columbus, OH-based Trincon Group, discusses how an article he wrote for Inside Trucking Online boosted traffic at his company’s Web site:

“I would like to compliment you on the effectiveness of your Web site from two different perspectives:

“1. I think the presentation and editorial content is really great. I have been receiving it for a few months, and I continue to be impressed by how well you present issues and the balance of the editorial comment and opinions.

“2. You offer great exposure for those who contribute and/or advertise. We wrote an article for one of your recent issues, and the response to our Web site from your subscribers was truly impressive. I tracked the response for two weeks following the article and was surprised to find that an average of 28.7% of all visits came from your Web site. That's a good response. As far as publications go, you were equal to MSN and Yahoo. That’s impressive. Keep up the good work.”

Duff Swain, President
Trincon Group

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