In the pits- MB2
Waste Management Inc., MB2 Mototrsports announce a new racing relationship
Waste Management, Inc. (NYSE: WMI) and MB2 Motorsports announced last month that the companies have formed a new racing platform that will commence with the 2006 NASCAR season.
The announcement was made at Homestead-Miami Speedway when driver Sterling Marlin pulled up to the garage area in the cab of a Waste Management truck. Alongside was Clinton Harris, a Miami-area Waste Management driver who helped Marlin pilot the vehicle.
The agreement calls for Waste Management to be a primary sponsor for 12 NASCAR Nextel Cup Series races and a major associate sponsor for 24 other points races on MB2’s No. 14 Chevrolet, which will be driven by Sterling Marlin. Waste Management’s first primary sponsorship race will be the season-opening Daytona 500, Feb. 19.
Waste Management is also an associate sponsor on MB2’s No. 01 U.S. Army Chevrolet, driven by Joe Nemechek.
“We are thrilled to sponsor MB2 Motorsports and have two-time Daytona 500 champion Sterling Marlin on our team,” said David Steiner, Waste Management’s chief executive officer. “We’ve had a great relationship with NASCAR since 2001 and are eagerly looking forward to enhancing our racing involvement in the NASCAR Nextel Cup Series with our new MB2 Motorsports sponsorship. This new relationship will assist Waste Management in meeting our primary business objectives.”
Jay Frye, MB2’s chief executive officer and general manager, said, “This is an exciting time for MB2. Adding a quality sponsor and an industry leader in environmental services to our racing program is a major step as we prepare for a successful 2006 campaign.”
Frye grew up in the garbage-collecting business. His father owned Jerry’s Disposal Systems in Rock Island, IL, servicing the Quad City area. After he passed away in 1973, Jay’s mother ran the business until it was sold to Watts Trucking in 1974. Jay’s passion for the garbage industry was most evident when he took his date to the senior prom in a garbage truck.
“I grew up on the back of a garbage truck,” recalled Jay. “For a kid coming from a small rural independent hauler and doing a NASCAR sponsorship deal with Waste Management is like a baseball player joining the New York Yankees. I love the garbage industry and being involved now with Waste Management is a proud and emotional time for the Frye family.”
Frye added that he is continuing to work out final details with additional partners to join Waste Management as a primary/associate sponsor with the No. 14 team.
Marlin, who recently announced that he will be joining MB2, says that he is enthusiastically awaiting the 2006 season.
“I welcome Waste Management to our No. 14 team, and I will be proud to represent the company both on and off the track,” said Marlin, who was twice selected as Tennessee’s Professional Athlete of the Year. “Waste Management is all about teamwork, and that is exactly what the No. 14 team will be about. I am very excited about my new ride, my new crew chief (Doug Randolph) and now a new sponsor.”
Along with the new MB2 partnership, Waste Management will continue to serve as an official sponsor of NASCAR. The company will work with NASCAR on its diversity initiative to make the sport—both on and off the racetrack—look more like America.
Waste Management, Inc. is the industry’s leading provider of comprehensive waste management and environmental services. From its corporate headquarters in Houston, the company serves a broad range of municipal, commercial, industrial and residential customers throughout North America.
MB2 CEO and general manager Jay Frye, Waste Management CEO David Steiner, and driver Sterling Marlin (L-R) unveil the new No. 14 Waste Management Chevrolet.