In the Pits- KSR
Schrader to drive No. 21 car for Wood Brothers
Ken Schrader has joined the Wood Brothers/JTG Racing Team and will drive the famed No. 21 Ford Fusion during the 2006 Nextel Cup season. The car will be sponsored by the newest face in NASCAR…Little Debbie, America’s No. 1 snack cake.
“I look forward to establishing a winning tradition with Wood Brothers/JTG Racing and Little Debbie Snacks,” Schrader says. “Some of the most victorious drivers in NASCAR history have driven the No. 21 car. I intend to continue that winning tradition in 2006.
“Three years ago, I thought that 2005 could be my last season. How-ever, when the opportunity to drive for the Wood Brothers and Little Debbie presented itself, it made my decision to continue driving in the Nextel Cup Series easy,” Schrader adds.
Little Debbie will be the primary sponsor of the No. 21 car for 19 races in 2006. Motorcraft Quality Parts and the U.S. Air Force will rotate their sponsorship of the Ford Fusion for the remaining races during the 2006 season.
“We’ve been fans of NASCAR, the Wood Brothers and Ken Schrader for many years, so sponsoring the No. 21 car is a way to show our support for a great sport, a great race team and a great driver,” says McKee Food’s CEO Jack McKee.
McKee Foods, a privately held, family-run company, has manufactured more than 150 billion Little Debbie snacks since 1960—enough to circle the 1.5-mile oval track at Homestead-Miami Speedway more than 1.3 million times. Little Debbie snacks have even orbited the Earth on the space shuttle, traveling more than 17,500 miles an hour.
“Wood Brothers/JTG Racing looks forward to winning on the track and in the marketplace with this new partnership,” says Wood Brothers/JTG Racing co-owner Tad Geschickter. “The combination of the new sponsorship, our marketing team’s expertise and one of NASCAR’s favorite personalities will provide plenty of opportunities for NASCAR fans to continue making Little Debbie snacks their No. 1 choice.”
The No. 21 Little Debbie-sponsored racecar was unveiled following a news conference at the Homestead Miami Speedway in November.