Life on the Road
What drivers like…and don’t like
Everyone knows that truck drivers like to listen to country music, like their coffee black and like nothing better than to go hunting and fishing when they’re not on the road. “Everyone,” it turns out, may not know as much as they thought, at least according to a recent survey of 125 moving van operators.
“Our annual survey is designed to be a fun way to show emerging trends and preferences on the driving side of the relocation industry,” says Greg Hoover, a senior vice president and chief marketing officer with the company. “These are the opinions of an extremely hard working group of men and women.”
While country music barely beat out classic ’60s, ’70s and ’80s music as the favorite entertainment of the drivers surveyed, leaded coffee (sugar and cream) topped regular (black) coffee by a considerable margin, and “hanging out with family and friends” turned out to be the most popular pastime.
In the last issue of our sister publication, Pro Trucker, we published a few of the questions and answers from the survey. Following are some more results:
If you had to choose the most scenic stretch of highway in the United States, where would it be? (top three responses)
12% I-70 in Colorado
6% 101 in California
5% I-90 in Montana
When I’m on the road, and I have the radio on, most likely I’m listening to: (ex-ceeds 100% due to multiple responses)
34% Country
30% Classic ’60s, ’70s & ’80s
30% Satellite radio (XM, Sirius, etc.)
15% National Public Radio or talk radio
13% Rock and roll
No other music received more than 5%
.
When you are on the road, which of the following do you use? (exceeds 100% due to multiple responses)
96% Cell phone
56% CB radio
20% Laptop
1% Pager
While on the road, how many times have you stopped to aid another motorist?
39% Once or twice
35% Three to 10 times
19% More than 10 times
7% I’ve never aided another motorist
How do you like your coffee?
35% Leaded (sugar and cream)
24% Regular (black)
12% Premium (cream only)
6% High Test (sugar only)
What’s your favorite pastime when you are not working?
54% Hang out with family/friends
22% Go hunting or fishing
16% Have a relaxing dinner
11% No contest…sleep!
9% Go to a movie
6% Go to a sporting event
5% Work on house/yard
3% Motorcycling
2% Golf
2% Work on/restore vehicles
For complete survey results, visit the Web site at www.atlasworldgroup.com/survey. |