In the Pits
NASCAR After the Lap
“NASCAR After the Lap” will return to the Sprint Cup Series’ Champion’s Week line-up of activities. Sponsored by the Ford Motor Company and Coca-Cola, NASCAR After the Lap is scheduled for Dec. 2 and is the only
fan-focused, free event providing fans with unprecedented access to the drivers who competed in the Chase for the NASCAR Sprint Cup.
NASCAR After the Lap launched the “Send Me 2 Vegas” sweepstakes on Sept. 15 with one fan eligible to win a 2011 Ford Taurus SHO valued at up to $40,000 and a VIP trip for two to NASCAR After The Lap.
Taking place at Hard Rock Hotel & Casino in Las Vegas, NASCAR After the Lap will feature an unfiltered fan question-and-answer session with the Chase drivers. General admission seats are free and based on a first-come, first-serve basis. Seats may be reserved at nascarafterthelap.com until Dec. 1. From noon to 4 p.m. PT in front of Hard Rock Hotel & Casino, Coca-Cola will present the fan-interactive Coca-Cola Fan Zone complete with The Sprint Experience, Ford vehicles, games, concessions, entertainment and more.
“NASCAR is dedicated to delivering unique marketing platforms to official partners like Ford and Coca-Cola,” says Jim O'Connell, vice president of corporate marketing and international development for NASCAR. “NASCAR After the Lap demonstrates our passion to create a high-quality fan experience, showcase the colorful personalities of our top competitors and deliver results to our valued partners.”
For fans not able to attend NASCAR After The Lap, NASCAR.COM will offer a webcast while Sirius XM Radio will broadcast the event live on Channel 128.
Leading up to the Dec. 2 event, fans have two additional ways to get involved with NASCAR After the Lap:
• “Send Me 2 Vegas” – After entering the “Send Me 2 Vegas” sweepstakes, fans can submit a message to their favorite driver at nascarafterthelap.com and at Chase races at the Sprint Experience and the Ford and Coca-Cola displays at select races.
Fans’ messages will be compiled and assembled into a card during Champion’s Week at Hard Rock Hotel & Casino.
The sweepstakes’ winner will present a version of the card to the 2010 Cup Series champion live at NASCAR After the Lap.
• Coca-Cola Chase for Charity – The Coca-Cola Chase for Charity is an online auction that allows fans to bid on collectible, autographed items. Bidding begins Sept. 20 and concludes on Dec. 3. One hundred percent of the proceeds will benefit the NASCAR Foundation, a non-profit entity that embodies the compassion of the entire NASCAR family and its commitment to serving communities throughout the nation.
To learn more, visit nascarafterthelap.com.