In the Pits
Camping World to sponsor Truck Series
NASCAR recently announced that Camping World will be the title sponsor for the Truck Series beginning in 2009.
The seven-year agreement gives Camping World the exclusive rights to sponsor the series, which has built its reputation on very competitive and tough racing. Camping World will enjoy the support of the most brand-loyal fans in all of sports, including millions who annually attend races of the series, which features 25 points events at 23 tracks across North America.
All NASCAR Camping World Truck Series races in 2009 will be broadcast live on SPEED or FOX, which will result in more than $100 million worth of exposure for the new title sponsor.
“Camping World has a unique connection to the sport and to the NASCAR fans,” says NASCAR Chairman and CEO Brian France. “Camping and tailgating is an essential part of the NASCAR race experience. Thousands of RVs pack the campgrounds at every NASCAR event, often for three or four days at a time. This makes Camping World the perfect match for the NASCAR Truck Series.”
Camping World replaces longtime series sponsor Craftsman, which had been the sole title sponsor since the inception of NASCAR’s Truck Series in 1995.
“I can’t say enough about the commitment and leadership that Craftsman has provided for the Truck Series over the past 13 years,” France says. “We thank Craftsman for all it’s done with the series and the fans.”
“Camping World has a strong affinity with NASCAR fans and we’re thrilled to be the primary sponsor in NASCAR’s Truck Series,” says Camping World Chairman and CEO Marcus Lemonis. “With the state of the current economy, Camping World’s main objective is to communicate our brand in the most cost-effective manner and to promote affordable, family fun.
“Additionally, we feel strongly that this sponsorship will dramatically increase our customer base in experiencing our entire product offering. We expect this relationship to not only benefit the teams and fans, but we will put a special emphasis on supporting the four auto manufacturers in selling more trucks and the Truck Series sponsors to yield the same return on investment that we’ve enjoyed. Camping World will work diligently to promote the four manufacturers and team sponsors by positioning them as preferred product providers to the four million RV enthusiasts we currently serve.”
Television ratings for the Truck Series jumped 19 percent this year.
The NASCAR Camping World Truck Series will launch its inaugural season Feb. 13, 2009, at Daytona International Speedway. The schedule will also feature a Saturday night visit to the Chicagoland Speedway on Aug. 28. The event replaces a second date at Atlanta.
“It’s a strong addition to our schedule,” says Chicagoland Speedway President Matt Alexander. “Having a night race is absolutely incredible. We’ve built a lot of momentum on that. There’s a lot of buzz around that event.”