Arrow to help trucker get ‘Back on the Road’
The trucking industry is full of amazing stories. Every now and then, you hear one that speaks to your heart—an owner-operator who is not currently driving due to unfortunate circumstances beyond his or her control. Now, Arrow Truck Sales will help get one truck driver back behind the wheel.
Arrow has announced the kick-off of “Back On The Road,” an initiative designed to benefit a deserving owner-operator in need of a truck and a job. After a nationwide search, Arrow and its industry partners will present the winner with a 2005 VNL 670, provided by Volvo Trucks North America, and a one-year work agreement compliments of Heartland Express.
“We are excited for the opportunity to help someone get their life back on track,” says Carl Heikel, president and CEO of Arrow. “Back On The Road is about more than simply giving a truck away; it is about giving someone back their livelihood.”
In addition to providing the winner with a 2005 VNL 670, Volvo will outfit the truck with Volvo Link. Volvo Link combines the technology of satellites and the Internet to locate trucks and provide reliable two-way communication between terminals and drivers anywhere, any time.
“We want to ensure that whoever is chosen has the best possible chance to succeed, and the Volvo VNL 670 will play a major role in that success,” says Tony Picarello, Volvo’s executive director for marketing. “Volvo trucks are the first choice of professional drivers, since their performance, fuel efficiency, reliability and driver uptime help put money in the driver’s pocket, while the comfort and quality make life on the road less stressful and more rewarding.”
The one-year work agreement is another important part of the campaign. “We are very excited about being the carrier partner for Back On The Road 2008,”
adds Michael Gerdin, president of Heartland Express. “Heartland was founded and is focused on being the best we can be, and is recognized as a premier service carrier in the industry. That doesn’t just happen. Over the years, owner-operators have and continue to be a big part of our success. Our people see this as a great opportunity and worthy cause. We are looking forward to help make Back On The Road 2008 a special journey.”
Arrow will accept nominations between Nov. 5, 2007 and Jan. 15, 2008 at www.back-ontheroad2008.com. A winner will be announced in March 2008 and will receive the truck during the Mid-America Trucking Show (MATS) in Louisville, KY.
Arrow invites people from across the country to nominate friends, family members, associates and even themselves for this opportunity. Applications will include a compelling 250-word story explaining why this person deserves to win. Stories about family loss, loss from natural disaster or a recent return from military service could all be considered valid story submissions. For more information, visit www.arrowtruck.com.